Homeburgers
& Ice Cream
Lick's franchises beat big chains in unit sales according to
Ontario Restaurant News reportTORONTO – Ontario Restaurant News (ORN) recently ranked the top 50 restaurant chains in the province by total gross revenues. Tim Horton's ranked #1 with estimated Year 2000 revenues of $1.144 billion from its 941 stores. Lick's, the burger and ice cream chain, ranked 42nd. with revenues of $26.4 million from 20 stores in Ontario.
"But we actually did better than #1 Tim's. The average revenue per unit at Tim's in the ORN analysis amounts to $1.2 million while the average Lick's store nets $1.3 million," says Denise Meehan Lick's founder and president.
"Lick's outperformed all other burger chains with the exception of McDonald's," she added.
The August ORN statistics shows Lick's generates more average revenue per unit than fast food competitors #4 ranked KFC Canada, #7 Burger King, #8 Harvey's, #9 Pizza Pizza, #18 Dairy Queen, #22 A&W and Lick's edges #6 Wendy's by $200,000 per unit, according to the ORN estimates.
Of the 50 chain restaurants analyzed by ORN, Lick's exceeds the average unit revenues of all but 15, and those include high cheque average places such as the Prime Restaurant group, the Sir Corp restaurants, The Keg and Movenpick outlets as well as the casinos in Rama and Windsor, "none of which are our competitors," says Meehan.
"What it boils down to in real terms is that the franchisees in the Lick's family generate more revenue than almost all their direct competitors," says Meehan.
"It also indicates to me that our customers are loyal and strong wherever we open, which is why we are celebrating our 20th anniversary in business this year," Meehan adds.
For more information about Lick's, contact Denise Meehan directly at 416-362-5425 or browse the web site at www.licksburgers.com. The information above was calculated from the chart published in the August 2000 issue of Ontario Restaurant News (905-206-0150), page 11.-30-
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